Bmw The World s Most Successful And Sustainable Premium...

BMW is a leader in the automotive industry when it comes to CSR management. BMW’s vision statement says â€Å"The BMW Group is the world’s most successful and sustainable premium provider of individual mobility† (Sustainable Value Report, 2015, p. 9). BMW has a long, established history of consistently improving their social responsibility policies and processes. In fact, BMW was the first automobile manufacturer to appoint and environmental officer (McElhaney, Toffel, and Hill, 2004, p. 104). As a potential investor in BMW Group, this sustained focus on, and consistent improvement of environmental sustainability has a strong influence in convincing environmentally conscious stakeholders to become investors. BMW has maintained their CSR reputation throughout their â€Å"30 production and assembly plants in 14 countries and approximately 6,000 dealerships in 140 countries† (Bouw, 2016, para. 5). For this reason, it could be important to potential investors for corporations such as BMW to report continually on their CSR policies, successes, and areas which may need improvement. Seele and Lock (2015) support this saying, â€Å"Seen in the sense of a stakeholder involvement strategy, CSR communication may help firms achieve the requested moral legitimacy† (p. 403). BMW CSR Report Looking at the website for the US BMW factory, https://www.bmwusfactory.com/sustainability/, stakeholders get a glimpse at the importance BMW places on sustainability. BMW Group s sustainability website states,Show MoreRelatedBmw : Redefining Premium Brand13383 Words   |  54 PagesBMW: Redefining Premium Brand Identity BMW: Redefining Premium Brand Identity MGMT 8700 Strategic Management MBA Trimester 2, 2011 |Patrick Gallagher |20805458 | |Sion Karta |20182345 | |Mark Lim |10468237 | |Wei Zhe Poh |20605321 | |JackieRead MoreBusiness Strategies Of The Automobile Industry1553 Words   |  7 Pageschallenges such as becoming customer centric, managing overcapacity, balancing between marketing, advertising and branding to be sustainable, and to make profits in the commoditised market makes essential for the automobile industry to efficiently plan and implement business strategies to achieve their desired goals and objectives. 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